Forrester Examines Pitney Bowes’ Expanding Geospatial Capabilities — We Ask...
Enterprise business tech specialist Pitney Bowes has been steadily building up its location-based marketing offerings to better meet its clients demands for online-to-offline services and capture the...
View ArticleWhat Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors?
Beacons and other indoor location services have gone mainstream, as retailers double down on proximity platform programs while hospitals and airports are beginning to adopt the technology too. At the...
View ArticleWalkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts
As the U.S. landscape for proximity marketing continues to advance rapidly, Finnish indoor analytics provider Walkbase has hired former Gimbal and inMarket exec Kevin Hunter to steer its entry into...
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A Quarter Of Global Marketing Budgets To Be Devoted To Location
Spending on location-business services for advertising and customer relationship management are leading to a massive shift in budgeting priorities by leading brands, a survey of 500 marketing...
View ArticleYelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty...
Yelp is buying public wifi provider Turnstyle as the local guide platform seeks to offer location-based marketing and loyalty/rewards programs to the SMBs and national enterprises it serves. The terms...
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How Brands Can Have Authentic Conversations In ‘Smart Cities’
As interconnected rise of shared mobility and connected intelligence has led to the development of “smart cities,” major urban centers are using technology like sensors, smart lights, and digital...
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Does Location-Based Advertising Have A Viewability Problem?
Location-targeted mobile ad sales are expected to rise from $9.8 billion in 2015 to $29.5 billion by the end of 2019 — but with that rising demand comes greater expectations about ROI, attribution, and...
View ArticleGeo 101: What Are Smart Cities?
From geo-targeting to voice search, technology is opening up a world of possibilities for marketers. But it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal...
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How Intel’s Mobileye And Esri Plan To Make Smart Cities Into ‘Safer Cities’...
Mapping analytics provider Esri is working with Intel’s Mobileye, a provider of advanced driver-assistance systems software, to combine the former’s location analysis and visualization with the...
View ArticleCan Understanding Hourly Car Traffic Flows Improve Store Traffic?
Mobility data provider Citilabs has created what it claims is the first comprehensive map of hourly traffic flow in the U.S. Dubbed Streetlytics, the data visualization tool leverages information from...
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